Venture Products introduces new U.S. Army®-branded fitness products

FAIRFIELD, NJ (May 28, 2014) – Fitness experts Venture Products have entered into a license agreement with the Department of the Army to produce high quality fitness accessories that will be added to the Army’s line of licensed products. Venture Products projects the new merchandise will be on store shelves by February 2015.

The new fitness accessories will feature a rugged design with high performance features inspired by the components of the U.S. Army’s Physical Readiness Training Program (PRT), including mobility, strength and endurance. Each product will also feature an in-depth training guide.

“We’re proud to become an official licensee of the U.S. Army brand, a worldwide symbol of physical strength, honor and leadership,” says Steve Fischer, Venture Products partner.

All accessories in the new line will undergo review by a certified cross fit trainer, certified personal trainer, and a doctor of physical therapy. This panel of experts will assess the safety and effectiveness of the accessories, along with assisting in the development of workouts that will target specific muscle groups.

Venture Products’ fitness accessories line includes exercise and equipment mats, speed and conditioning ropes, wrist and ankle weights, weighted vests, strengthening and toning accessories, massage rollers and much more.

About U.S. Army

Recognized by License! Global Magazine as one of the top 150 global licensors in 2013, the U.S. Army’s licensed products are carried in more than 80,000 doors at various major retailers across the U.S. including Walmart, Target, Kmart, Toys R Us, Sports Authority, Dick’s Sporting Goods and Cracker Barrel. By federal law, licensing fees paid to the U.S. Army for the use of its trademarks provide support to the Army Trademark Licensing Program, and net licensing revenue is devoted to U.S. Army Morale, Welfare, and Recreation programs.  The U.S. Army® name, trademarks and logos are protected under federal law and used under license by Venture products

About Venture Products, LLC

Established in 2004, Venture Products, LLC manufactures and markets an extensive line of mats and flooring products, including fitness mats and flooring (ideal for all types of floor exercises or with various types of equipment), anti-fatigue flooring (perfect for home workshops and garages), comfort flooring (for use throughout your home), camp pads and campsite flooring (great for the casual and avid hiker/camper) and children’s play mats, along with a range of peripheral products. Microban® antimicrobial technology is incorporated at the time of production into many of the company’s on-floor solutions and related offerings, which are available under the brands Best-Step®, Funplay®, Shock Athletic® and Venture Outdoors®.  Headquartered in Fairfield, NJ, Venture Products also has business locations in California and Hong Kong.

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Best Step®, Shock Athletic®, Venture Outdoors®, FunPlay®, Force Field®, Renew™ and Pro Paw™ are registered trademarks of Venture Products, LLC; Microban® is a registered trademark of Microban Products Company.